OFF STAGE

The source of my frustration: this idea that there’s a formula for creativity that can be repeated endlessly and tapped for all its monetary value. It almost works that way, but in another, more important and real way, it doesn’t work that way at all. Let me try to untangle my brain in words.

As a strategist there is no end to the reports and forecasts that are sweeping over me like an avalanche. Do I want to know that creativity really is the key( as it has been announced since 2016)? Or how AI can best serve my burning wish to optimise workflows and take a creative team to the next level? I know I should say yes. But that would be a lie. The more reports that are shoved down my throat, the more I feel that creativity is still in the back seat. Don't get me wrong

I’m thinking that since I will be writing with an Amsterdam perspective, at least to some degree, I’d like to start by sharing my quick thoughts on being a creative in this city. For context, some background is needed, methinks. I have a B.F.A in Graphic Design from the Corcoran (at George Washington University) in Washington, D.C. This means I learned design in a US setting, with a US mindset on work, and a technical approach to design. It means I studied MORE design than ma